“If you try to sell to everyone, then you’ll end up selling to no-one.”

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One of the most important things to consider about digital products is the target audience – the section of the public you are appealing to. This could be:

• gender

• age

• language

• country

• ethnicity

• purchasing habits

• income

• sexuality

• profession

• hobbies

• politcal views

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For instance, think about the target audience for a face cream and a sports magazine. They are likely to be very different, and will be attracted by ideas and concepts.

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The different audiences will also encounter different media so the advert needs to be promoted through the appropriate outlets.

 

Think about the media you read and how the adverts are connected. For instance, women’s magazines tend to advertise beauty products and cosmetics, whilst men’s magazines sell cars and sports equipment.

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